/* SOJ FRANCHISING V2 — premium investor/operator presentation */
body[data-page="franchising"]{
  --fr-ink:#061b13;
  --fr-green:#073a29;
  --fr-green-2:#0c4c36;
  --fr-gold:#dfc45e;
  --fr-paper:#f2eadb;
  --fr-red:#741124;
  --fr-muted:#667168;
}
body[data-page="franchising"] main{background:var(--fr-paper)}

/* Reusable page identifier — same visual language as /story/ */
.soj-page-identifier{
  display:flex;
  align-items:center;
  justify-content:center;
  min-height:0;
  padding:16px var(--space) 17px;
  background:
    radial-gradient(circle at 50% 120%,rgba(223,196,94,.08),transparent 42%),
    linear-gradient(180deg,#050505,#010101);
  color:#fff;
  border-top:1px solid rgba(223,196,94,.14);
  border-bottom:1px solid rgba(223,196,94,.24);
}
.soj-page-identifier-copy{
  width:100%;
  max-width:1180px;
  margin:0 auto;
  text-align:center;
}
.soj-page-identifier h1{
  margin:0;
  color:#fff8ee;
  font:700 clamp(38px,3.6vw,52px)/.95 var(--editorial);
  letter-spacing:-.035em;
}
.soj-page-identifier h1 em{color:var(--fr-gold);font-style:normal}
.soj-page-identifier p{
  margin:7px 0 0;
  color:#e8dfd7;
  font-size:14px;
  line-height:1.25;
  white-space:nowrap;
}

.fr-v2-hero{
  position:relative;
  min-height:610px;
  overflow:hidden;
  color:#fff;
  background:#082d20;
}
.fr-v2-hero>img{
  position:absolute;
  inset:0;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:54% 44%;
}
.fr-v2-hero:before{
  content:"";
  position:absolute;
  inset:0;
  z-index:1;
  background:
    linear-gradient(90deg,rgba(2,20,14,.97) 0%,rgba(2,24,16,.90) 38%,rgba(2,24,16,.35) 69%,rgba(2,24,16,.17) 100%),
    linear-gradient(0deg,rgba(2,18,12,.56),transparent 55%);
}
.fr-v2-hero-copy{
  position:relative;
  z-index:2;
  width:min(680px,58%);
  padding:74px var(--space) 70px;
}
.fr-v2-kicker{
  margin:0 0 18px;
  color:var(--fr-gold);
  font-size:10px;
  font-weight:900;
  letter-spacing:.18em;
  text-transform:uppercase;
}
.fr-v2-hero h2{
  margin:0;
  color:#fff9ef;
  font:400 clamp(58px,6vw,90px)/.87 var(--editorial);
  letter-spacing:-.06em;
}
.fr-v2-hero h2 em{
  display:block;
  color:var(--fr-gold);
  font-style:normal;
}
.fr-v2-hero-copy>p:not(.fr-v2-kicker){
  max-width:610px;
  margin:27px 0 0;
  color:#d8e1db;
  font-size:15px;
  line-height:1.75;
}
.fr-v2-hero-actions{
  display:flex;
  gap:10px;
  margin-top:31px;
}
.fr-v2-primary,.fr-v2-secondary{
  display:inline-flex;
  align-items:center;
  justify-content:space-between;
  gap:24px;
  min-height:50px;
  padding:0 18px;
  font-size:11px;
  font-weight:900;
}
.fr-v2-primary{
  min-width:190px;
  color:#fff;
  border:1px solid #892139;
  background:linear-gradient(180deg,#741124,#570a18);
  box-shadow:0 13px 28px rgba(57,3,16,.25);
}
.fr-v2-primary:hover{background:linear-gradient(180deg,#81203a,#641022)}
.fr-v2-secondary{
  color:#fff;
  border:1px solid rgba(223,196,94,.36);
  background:rgba(3,28,19,.58);
}
.fr-v2-secondary:hover{border-color:#dfc45e;color:#f0d975}
.fr-v2-hero-note{
  position:absolute;
  z-index:2;
  right:var(--space);
  bottom:28px;
  max-width:330px;
  padding:15px 18px;
  border-left:2px solid var(--fr-gold);
  background:rgba(3,26,18,.68);
  backdrop-filter:blur(10px);
}
.fr-v2-hero-note strong{
  display:block;
  color:#f5dfa0;
  font:400 22px/1 var(--editorial);
}
.fr-v2-hero-note span{
  display:block;
  margin-top:7px;
  color:#d3dbd6;
  font-size:9px;
  line-height:1.55;
}

.fr-v2-facts{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  background:#081e17;
  color:#fff;
  border-top:1px solid rgba(223,196,94,.22);
}
.fr-v2-fact{
  min-height:110px;
  padding:22px 26px;
  border-right:1px solid rgba(223,196,94,.16);
}
.fr-v2-fact:last-child{border-right:0}
.fr-v2-fact strong{
  display:block;
  color:#f0d26d;
  font:400 33px/1 var(--editorial);
}
.fr-v2-fact span{
  display:block;
  margin-top:8px;
  color:#c2cec6;
  font-size:9px;
  font-weight:800;
  letter-spacing:.09em;
  text-transform:uppercase;
}

.fr-v2-thesis{
  padding:72px var(--space);
  background:#f2eadb;
}
.fr-v2-section-label{
  margin:0 0 15px;
  color:#8a6e1e;
  font-size:9px;
  font-weight:900;
  letter-spacing:.17em;
  text-transform:uppercase;
}
.fr-v2-thesis-head{
  display:grid;
  grid-template-columns:1.05fr .95fr;
  gap:70px;
  align-items:end;
}
.fr-v2-thesis h2,
.fr-v2-growth-copy h2,
.fr-v2-fit-copy h2,
.fr-v2-process h2,
.fr-v2-inquiry h2{
  margin:0;
  color:#123b2d;
  font:400 clamp(49px,5vw,76px)/.91 var(--editorial);
  letter-spacing:-.05em;
}
.fr-v2-thesis-head>p{
  margin:0;
  color:#5f6a62;
  font-size:14px;
  line-height:1.85;
}
.fr-v2-pillars{
  display:grid;
  grid-template-columns:repeat(5,1fr);
  gap:0;
  margin-top:45px;
  border-top:1px solid rgba(31,63,48,.18);
  border-bottom:1px solid rgba(31,63,48,.18);
}
.fr-v2-pillar{
  min-height:200px;
  padding:27px 22px;
  border-right:1px solid rgba(31,63,48,.16);
}
.fr-v2-pillar:last-child{border-right:0}
.fr-v2-pillar span{
  display:block;
  color:#9b7922;
  font:400 30px/1 var(--editorial);
}
.fr-v2-pillar h3{
  margin:22px 0 0;
  color:#123a2c;
  font:400 25px/1.02 var(--editorial);
}
.fr-v2-pillar p{
  margin:12px 0 0;
  color:#667168;
  font-size:11px;
  line-height:1.7;
}

.fr-v2-growth{
  display:grid;
  grid-template-columns:.94fr 1.06fr;
  min-height:600px;
  background:#082d20;
  color:#fff;
}
.fr-v2-growth-visual{
  position:relative;
  overflow:hidden;
  min-height:600px;
  background:#d6c7ad;
}
.fr-v2-growth-visual img{
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center;
}
.fr-v2-growth-visual:after{
  content:"";
  position:absolute;
  inset:0;
  background:linear-gradient(90deg,transparent 72%,#082d20 100%),linear-gradient(0deg,rgba(0,0,0,.28),transparent 48%);
}
.fr-v2-growth-badge{
  position:absolute;
  left:28px;
  bottom:26px;
  z-index:2;
  max-width:330px;
  padding:16px 18px;
  background:#f2eadb;
  color:#12382b;
}
.fr-v2-growth-badge strong{
  display:block;
  font:400 22px/1 var(--editorial);
}
.fr-v2-growth-badge span{
  display:block;
  margin-top:7px;
  color:#6b716d;
  font-size:9px;
  line-height:1.55;
}
.fr-v2-growth-copy{
  align-self:center;
  padding:58px clamp(42px,5vw,78px);
}
.fr-v2-growth-copy h2{color:#fff8ed}
.fr-v2-growth-copy h2 em{color:var(--fr-gold);font-style:normal}
.fr-v2-growth-copy>p:not(.fr-v2-section-label){
  max-width:650px;
  margin-top:24px;
  color:#d5ded8;
  font-size:14px;
  line-height:1.86;
}
.fr-v2-timeline{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  margin-top:31px;
  border-top:1px solid rgba(223,196,94,.25);
}
.fr-v2-timeline div{padding:17px 14px 0 0}
.fr-v2-timeline div+div{padding-left:16px;border-left:1px solid rgba(223,196,94,.16)}
.fr-v2-timeline strong{display:block;color:#f1d16d;font:400 28px/1 var(--editorial)}
.fr-v2-timeline span{display:block;margin-top:7px;color:#bac9c0;font-size:8px;letter-spacing:.08em;text-transform:uppercase}

.fr-v2-occasions{
  padding:70px var(--space);
  background:#0b1f18;
  color:#fff;
}
.fr-v2-occasions-head{
  display:flex;
  justify-content:space-between;
  gap:50px;
  align-items:end;
}
.fr-v2-occasions h2{
  margin:0;
  max-width:820px;
  color:#fff8ed;
  font:400 clamp(48px,5vw,74px)/.92 var(--editorial);
  letter-spacing:-.05em;
}
.fr-v2-occasions h2 em{color:var(--fr-gold);font-style:normal}
.fr-v2-occasions-head>p{
  max-width:430px;
  margin:0;
  color:#bdcac2;
  font-size:13px;
  line-height:1.75;
}
.fr-v2-occasion-grid{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:12px;
  margin-top:38px;
}
.fr-v2-occasion{
  position:relative;
  min-height:260px;
  overflow:hidden;
  background:#102c22;
}
.fr-v2-occasion img{
  position:absolute;
  inset:0;
  width:100%;
  height:100%;
  object-fit:cover;
  filter:saturate(.86) brightness(.68);
  transition:transform .55s ease,filter .55s ease;
}
.fr-v2-occasion:after{
  content:"";
  position:absolute;
  inset:0;
  background:linear-gradient(0deg,rgba(4,24,17,.93),rgba(4,24,17,.12) 70%);
}
.fr-v2-occasion:hover img{transform:scale(1.035);filter:saturate(.95) brightness(.75)}
.fr-v2-occasion div{
  position:absolute;
  z-index:2;
  left:18px;
  right:18px;
  bottom:18px;
}
.fr-v2-occasion span{color:#e8cf70;font-size:8px;font-weight:900;letter-spacing:.13em;text-transform:uppercase}
.fr-v2-occasion h3{margin:8px 0 0;color:#fff;font:400 27px/1 var(--editorial)}

.fr-v2-fit{
  display:grid;
  grid-template-columns:1.05fr .95fr;
  background:#ece4d4;
}
.fr-v2-fit-copy{
  padding:68px var(--space);
}
.fr-v2-fit-copy>p:not(.fr-v2-section-label){
  max-width:640px;
  margin-top:22px;
  color:#637068;
  font-size:14px;
  line-height:1.85;
}
.fr-v2-fit-list{
  margin-top:32px;
  border-top:1px solid rgba(31,63,48,.18);
}
.fr-v2-fit-row{
  display:grid;
  grid-template-columns:54px 1fr;
  gap:17px;
  padding:18px 0;
  border-bottom:1px solid rgba(31,63,48,.15);
}
.fr-v2-fit-row span{
  color:#9a7923;
  font:400 25px/1 var(--editorial);
}
.fr-v2-fit-row strong{
  display:block;
  color:#163d2f;
  font-size:13px;
}
.fr-v2-fit-row p{
  margin:5px 0 0;
  color:#6b746d;
  font-size:11px;
  line-height:1.65;
}
.fr-v2-fit-visual{
  position:relative;
  min-height:590px;
  overflow:hidden;
}
.fr-v2-fit-visual img{
  width:100%;
  height:100%;
  object-fit:cover;
}
.fr-v2-fit-visual:after{
  content:"";
  position:absolute;
  inset:0;
  background:linear-gradient(90deg,#ece4d4 0%,transparent 18%),linear-gradient(0deg,rgba(4,24,17,.32),transparent 55%);
}
.fr-v2-fit-callout{
  position:absolute;
  right:26px;
  bottom:26px;
  left:26px;
  padding:20px;
  background:rgba(5,29,20,.92);
  color:#fff;
  backdrop-filter:blur(8px);
}
.fr-v2-fit-callout strong{display:block;color:#efd56f;font:400 25px/1 var(--editorial)}
.fr-v2-fit-callout p{margin:8px 0 0;color:#d3ddd6;font-size:10px;line-height:1.6}

.fr-v2-process{
  padding:70px var(--space);
  background:#f5eee2;
}
.fr-v2-process-head{
  display:grid;
  grid-template-columns:1fr .8fr;
  gap:60px;
  align-items:end;
}
.fr-v2-process-head>p{
  margin:0;
  color:#667168;
  font-size:13px;
  line-height:1.8;
}
.fr-v2-steps{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  margin-top:38px;
  border-top:1px solid rgba(27,61,46,.18);
}
.fr-v2-step{
  padding:25px 22px 10px 0;
}
.fr-v2-step+.fr-v2-step{padding-left:22px;border-left:1px solid rgba(27,61,46,.14)}
.fr-v2-step span{color:#8f6f1b;font:400 35px/1 var(--editorial)}
.fr-v2-step h3{margin:18px 0 0;color:#153c2e;font-size:15px}
.fr-v2-step p{margin:9px 0 0;color:#6b746e;font-size:11px;line-height:1.72}

.fr-v2-inquiry{
  display:grid;
  grid-template-columns:.85fr 1.15fr;
  background:#081e17;
  color:#fff;
}
.fr-v2-inquiry-copy{
  align-self:center;
  padding:62px var(--space);
}
.fr-v2-inquiry h2{color:#fff8ed}
.fr-v2-inquiry h2 em{color:var(--fr-gold);font-style:normal}
.fr-v2-inquiry-copy>p:not(.fr-v2-section-label){
  max-width:520px;
  margin-top:21px;
  color:#c8d3cc;
  font-size:13px;
  line-height:1.82;
}
.fr-v2-inquiry-panel{
  align-self:center;
  margin:42px var(--space) 42px 0;
  padding:30px;
  background:#f2eadb;
  color:#14392c;
  border-top:3px solid #d5b84d;
}
.fr-v2-inquiry-panel h3{margin:0;font:400 38px/1 var(--editorial)}
.fr-v2-inquiry-panel>p{margin:13px 0 0;color:#6b716d;font-size:12px;line-height:1.7}
.fr-v2-inquiry-panel .button{margin-top:22px;background:linear-gradient(180deg,#741124,#570a18);border-color:#741124}
.fr-v2-inquiry-panel .text-link{margin-top:15px}
.fr-v2-inquiry-panel .small{margin-top:17px;font-size:9px;line-height:1.6}

.fr-v2-faq{
  display:grid;
  grid-template-columns:.8fr 1.2fr;
  gap:70px;
  padding:65px var(--space);
  background:#eee7d9;
}
.fr-v2-faq h2{
  margin:0;
  color:#143a2d;
  font:400 clamp(44px,4.5vw,66px)/.94 var(--editorial);
  letter-spacing:-.045em;
}
.fr-v2-faq details{border-color:rgba(31,63,48,.18)}
.fr-v2-faq summary{color:#163c2f;font-size:13px}
.fr-v2-faq details p{color:#68736b}
.fr-v2-legal{
  margin:0;
  padding:20px var(--space) 38px;
  background:#eee7d9;
  color:#747b76;
  font-size:9px;
  line-height:1.7;
}

@media(max-width:1050px){
  .fr-v2-hero-copy{width:66%}
  .fr-v2-pillars{grid-template-columns:repeat(3,1fr)}
  .fr-v2-pillar:nth-child(3){border-right:0}
  .fr-v2-pillar:nth-child(n+4){border-top:1px solid rgba(31,63,48,.16)}
  .fr-v2-thesis-head,.fr-v2-process-head{gap:38px}
  .fr-v2-occasion-grid{grid-template-columns:repeat(2,1fr)}
  .fr-v2-facts{grid-template-columns:repeat(2,1fr)}
  .fr-v2-fact:nth-child(2){border-right:0}
  .fr-v2-fact:nth-child(n+3){border-top:1px solid rgba(223,196,94,.16)}
}
@media(max-width:760px){
  .soj-page-identifier{padding:13px 18px 14px}
  .soj-page-identifier h1{font-size:36px}
  .soj-page-identifier p{font-size:12px;line-height:1.35;white-space:normal}
  .fr-v2-hero{min-height:620px}
  .fr-v2-hero>img{object-position:62% center}
  .fr-v2-hero:before{background:linear-gradient(0deg,rgba(2,20,14,.98) 0%,rgba(2,22,15,.92) 53%,rgba(2,20,14,.44) 100%)}
  .fr-v2-hero-copy{position:absolute;left:0;right:0;bottom:0;width:auto;padding:34px 24px 48px}
  .fr-v2-hero h2{font-size:51px}
  .fr-v2-hero-copy>p:not(.fr-v2-kicker){font-size:12px;line-height:1.65}
  .fr-v2-hero-actions{flex-direction:column}
  .fr-v2-primary,.fr-v2-secondary{width:100%}
  .fr-v2-hero-note{display:none}
  .fr-v2-facts{grid-template-columns:1fr 1fr}
  .fr-v2-fact{padding:18px 20px;min-height:94px}
  .fr-v2-fact strong{font-size:27px}
  .fr-v2-thesis{padding:48px 24px}
  .fr-v2-thesis-head{grid-template-columns:1fr;gap:22px}
  .fr-v2-thesis h2,.fr-v2-growth-copy h2,.fr-v2-fit-copy h2,.fr-v2-process h2,.fr-v2-inquiry h2{font-size:48px}
  .fr-v2-thesis-head>p,.fr-v2-growth-copy>p:not(.fr-v2-section-label),.fr-v2-fit-copy>p:not(.fr-v2-section-label){font-size:12px}
  .fr-v2-pillars{grid-template-columns:1fr 1fr}
  .fr-v2-pillar,.fr-v2-pillar:nth-child(3){border-right:1px solid rgba(31,63,48,.16);border-top:1px solid rgba(31,63,48,.16)}
  .fr-v2-pillar:nth-child(odd){border-left:0}
  .fr-v2-pillar:nth-child(even){border-right:0}
  .fr-v2-pillar:first-child,.fr-v2-pillar:nth-child(2){border-top:0}
  .fr-v2-pillar:last-child{grid-column:1/-1}
  .fr-v2-growth{grid-template-columns:1fr}
  .fr-v2-growth-visual{min-height:420px}
  .fr-v2-growth-visual:after{background:linear-gradient(0deg,#082d20 0%,transparent 25%)}
  .fr-v2-growth-copy{padding:42px 24px 48px}
  .fr-v2-timeline{grid-template-columns:1fr}
  .fr-v2-timeline div{padding:14px 0}
  .fr-v2-timeline div+div{padding-left:0;border-left:0;border-top:1px solid rgba(223,196,94,.16)}
  .fr-v2-occasions{padding:48px 24px}
  .fr-v2-occasions-head{display:block}
  .fr-v2-occasions h2{font-size:49px}
  .fr-v2-occasions-head>p{margin-top:20px;font-size:12px}
  .fr-v2-occasion-grid{grid-template-columns:1fr 1fr;gap:8px}
  .fr-v2-occasion{min-height:210px}
  .fr-v2-fit{grid-template-columns:1fr}
  .fr-v2-fit-copy{padding:48px 24px}
  .fr-v2-fit-visual{min-height:360px}
  .fr-v2-fit-visual:after{background:linear-gradient(0deg,rgba(4,24,17,.45),transparent 55%)}
  .fr-v2-process{padding:48px 24px}
  .fr-v2-process-head{grid-template-columns:1fr;gap:20px}
  .fr-v2-steps{grid-template-columns:1fr 1fr}
  .fr-v2-step:nth-child(3){border-left:0}
  .fr-v2-step:nth-child(n+3){border-top:1px solid rgba(27,61,46,.14)}
  .fr-v2-inquiry{grid-template-columns:1fr}
  .fr-v2-inquiry-copy{padding:46px 24px 28px}
  .fr-v2-inquiry-panel{margin:0 24px 46px;padding:24px}
  .fr-v2-faq{grid-template-columns:1fr;gap:28px;padding:48px 24px}
  .fr-v2-legal{padding:0 24px 35px}
}
@media(max-width:480px){
  .fr-v2-hero h2{font-size:45px}
  .fr-v2-facts{grid-template-columns:1fr}
  .fr-v2-fact{border-right:0!important}
  .fr-v2-fact+.fr-v2-fact{border-top:1px solid rgba(223,196,94,.16)}
  .fr-v2-pillars{grid-template-columns:1fr}
  .fr-v2-pillar{border-right:0!important;border-top:1px solid rgba(31,63,48,.16)!important}
  .fr-v2-pillar:first-child{border-top:0!important}
  .fr-v2-pillar:last-child{grid-column:auto}
  .fr-v2-occasion-grid{grid-template-columns:1fr}
  .fr-v2-steps{grid-template-columns:1fr}
  .fr-v2-step{border-left:0!important;border-top:1px solid rgba(27,61,46,.14)!important;padding:20px 0}
  .fr-v2-step:first-child{border-top:0!important}
}


/* FRANCHISE EMBEDDED INQUIRY V3 — form takes over the full section in-place */
.fr-v2-inquiry.is-form-open{
  display:block;
  background:#f2eadb;
}
.fr-v2-inquiry.is-form-open .fr-v2-inquiry-copy{
  display:none;
}
.fr-v2-inquiry.is-form-open .fr-v2-inquiry-panel{
  width:100%;
  margin:0;
  padding:0;
  border-top:0;
  background:#f2eadb;
}
.fr-v2-inquiry.is-form-open .fr-v2-inquiry-panel>h3,
.fr-v2-inquiry.is-form-open .fr-v2-inquiry-panel>p,
.fr-v2-inquiry.is-form-open .fr-v2-inquiry-panel>button{
  display:none;
}
.fr-v2-inquiry.is-form-open .form-frame{
  width:100%;
  margin:0;
}
.fr-v2-inquiry.is-form-open .form-frame iframe{
  display:block;
  width:100%;
  height:1180px;
  border:0;
  background:#fff;
}
@media(max-width:760px){
  .fr-v2-inquiry.is-form-open .fr-v2-inquiry-panel{
    margin:0;
    padding:0;
  }
  .fr-v2-inquiry.is-form-open .form-frame iframe{
    height:1350px;
  }
}